This week we read two articles from JAC. The Palmer, Irlbeck, Meyers, and Chambers reading introduced us to the concept of case studies in agricultural communication research. The use of case studies is a common practice in agricultural communication research. Case studies offer an opportunity to examine a phenomenon or issue in-depth in order to understand it. In some instances this may mean developing new theory or identifying how theory applies in a new context or setting. When a phenomenon or issue arises, a researcher may notice a tie to an existing theory and use the theory as a guide to research the phenomenon or issue. The latter is similar to this study, although new recommendations based on this analysis were presented. This is applied research at its finest; this is a research study that investigates a crisis in order to develop recommended practices for future crises. These authors chose excellence theory to guide their investigation. Why was this an appropriate choice? Is there another theory we have studied that would have been useful in guiding this research? Explain your reasoning.
The Abrams and Meyers article demonstrates how theory can be utilized in a study to investigate a specific population and determine if this unique population reacts in the theorized way. In this article the authors utilized two theories: social amplification of risk and gatekeeping. These authors provided much more information on the theories they utilized than the first article. In a study that is testing theory, it is of utmost importance to provide adequate background as the research questions or objectives of the study are typically built upon the theory. Additionally, the findings of such a study will likely have implications for the future of the theory in the profession. The authors of this study recommend several followup studies. Pick one of the recommended followup studies and suggest a theory or multiple theories you believe would be appropriate for the study you select. How would you set up the study in a way that would make sense for the theory or theories you suggest? Use the way the authors we read this week set up their studies as a guideline.