As you read chapter 19, did you consider organizations you currently belong to? Think of an organization you currently belong to now. How do you know it is, in fact, an organization and not just a group of people? What agricultural groups can you identify that do not meet the definition of an organization. What makes them groups of people instead of organizations?
Chapter 23 explored integrated marketing communications (IMC), which is a concept/theory that can be applied to multiple organizational communication practices. It is a model that a myriad of organizations consider as they audit or reorganize their communication efforts. Think back to one of the organizations you identified. Is IMC a good model of communication for this organization to follow in its relationships with its various stakeholders? What benefits are there for the organization to utilize IMC? Are there any possibilities for disadvantages from using IMC?