Schedule & Readings

Course Schedule Printable PDF
I know some of you may not have had a chance to get the book yet, so I have the first few chapters available in the “files” section of our course on K-State Online Canvas .

Readings and Course Schedule – AGCOM 844
Week Topic Book Chapters Journal Articles
1 8/21 Welcome & Overview Ch. 1
2 8/28 Introduction and history of Agricultural Communication Theory


Preparing for the Next 150 Years of Agricultural Communications
Irani and DoerfertExamining JAC: An Analysis of the Scholarly Progression of the Journal of Applied Communications
– Naile, Robertson, and Cartmell

Let’s Get Theoretical: A Quantitative Content Analysis of Theories and Models Used in the Journal of Applied Communications – Lauri M. Baker and Audrey E. H. King

3 9/4 Why should I care about research? Ch. 2 & 3
4 9/11 Research perspectives: classic and contemporary rhetorical theory Ch. 5 & 6
5 9/18 Interpersonal communication theories and small group communication Ch. 7 and 8
6 9/25 Theories of persuasion


Ch. 9 From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing
Organizations’ Websites
– Abrams and Meyers
7 10/2 Theories of culture and intercultural communication Ch. 10
8 10/9 Case studies and the use of theory in agricultural communication research


A Case Study of the Risk and Crisis Communications Used in the 2008 Salmonella Outbreak
– Palmer, Irlbeck, Myers, and ChambersConversations with Gatekeepers:  An Exploratory Study of Agricultural Publication Editors’ Decisions to Publish Risk Coverage
– Abrams and Meyers
9 10/16 Media use and Effects Ch. 13 and 14
10 10/23 Agenda Setting and Public Opinion


Ch. 15 The Impact of New Media on Policy Affecting Agriculture
– Baker and Irani
Salmonella and the Media: A Comparative Analysis of Coverage of the 2008 Salmonella Outbreak in Jalapenos and the 2009 Salmonella Outbreak in Peanut Products
– Barr, Irlbeck and Akers

Is Perception Reality? Improving Agricultural Messages by Discovering How Consumers Perceive Messages
– Goodwin, Chiarelli, and Irani

11 10/30 Technology and Theory


Ch. 16 Participant Satisfaction Related to Social Presence in Agricultural Conversations using Twitter: Implications for Agricultural Communications
– Pritchett, Naile, Murphrey, and Reeves
12 11/6 Organizational communication and integrated marketing Ch. 19 and 23
13 11/13 Utilizing theory in qualitative & quantitative study designs Managing Media Relations: Determining the Reputation of Land Grant Institutions from the Perspective of Media Professionals
– Baker, Abrams, Irani, and MeyersInfluence of Subjective Norms and Communication Preferences on Grain Farmers’ Attitudes toward Organic and Non-Organic Farming
– Hall and Rhoades

Productive Pinning: A Quantitative Content Analysis Determining the Use of Pinterest by Agricultural Businesses and Organizations
– Topp, Stebner, Barkman, and Baker

Brand Salience and Brand Differentiation of the Florida Forest Service
-Settle, Goodwin, Telg, Irani, Carter, and Wysocki

14 11/20

FALL BREAK – No classes all week


15 11/27 Public relations theory  Ch. 20 Advocacy in Agricultural Social Movements: Exploring Facebook as a Public Relations Communication Tool
– Meyers, Irlbeck, Graybill-Leonard, and Doerfert
16 12/11

FINAL EXAM DUE in K-State Online Canvas