A PDF of the syllabus
Includes all details on this page plus schedule and reading list and a brief overview of assignments and deadlines in the course.

Course Time and Location
Online via K-State Online Canvas and

Course Description
Effective communication is at the heart of successful operation in every enterprise in agricultural and natural resources-based industries. Whether communicating interpersonally, inter-organizationally, or through the mass media, it is critically important to understand the communication process to achieve effective discourse on the major issues facing agricultural and natural resources industries.

This course is specifically designed to teach communication theory and concepts and research processes as they apply to important agricultural/natural resource issues. The major objective of the course is to enhance students’ ability to think critically and develop effective strategies and tactics that draw on the theoretical frameworks and methodologies most central to the communication process for agricultural communications professionals.

Course Objectives – Upon successful completion of this course, students will be able to:

  • Understand the history and evolution of agricultural communications as a professional discipline;
  • Analyze agricultural communication issues within the context of communication theory and research;
  • Develop a strategic approach to communication research that is specifically related to agricultural communications media, audiences and organizational systems.

Required Course Materials
Text: Communication Theories for Everyday Life
By John R. Baldwin, Stephen D. Perry, & Mary Anne Moffitt

Technology is now an important aspect to communication, and this course will offer opportunities for you to advance both your writing and technology skills. All assignments will be submitted electronically through K-State Online Canvas and MUST be in Word, or compatible software. Your assignments will be graded electronically and resubmitted to you via K-State Online Canvas (again, as a Word document). The only exception to this is your “In-Depth Analysis of a Theory” Assignment, which will be an infographic.

Late Assignments Policy
When a due date is given, this means assignments are due by midnight that day (technical difficulties will NOT be an excuse, so plan to submit prior to 11:59 pm). An assignment submitted after this time will receive a 10% deduction per day, up to four days for late assignments. After four days from the assigned due date, the assignment will not be accepted.

About E-mailing
I will make every attempt to contact you within 24 hours of receiving your e-mails. Over the weekend and holidays, expect a slower response time.

In your e-mails:

  • Give the e-mail a subject (AGCOM 844: Insert your subject)
  • Capitalize sentences and use correct grammar, spelling, and punctuation
  • Close the e-mail with your first and last name
  • Double-check that attachments are attached before sending

 Statement Regarding Academic Honesty
Kansas State University has an Honor System based on personal integrity, which is presumed to be sufficient assurance that, in academic matters, one’s work is performed honestly and without unauthorized assistance. Undergraduate and graduate students, by registration, acknowledge the jurisdiction of the Honor System. The policies and procedures of the Honor System apply to all full and part-time students enrolled in undergraduate and graduate courses on-campus, off-campus, and via distance learning. The honor system website can be reached via the following URL: A component vital to the Honor System is the inclusion of the Honor Pledge which applies to all assignments, examinations, or other course work undertaken by students. The Honor Pledge is implied, whether or not it is stated: “On my honor, as a student, I have neither given nor received unauthorized aid on this academic work.” A grade of XF can result from a breach of academic honesty. The F indicates failure in the course; the X indicates the reason is an Honor Pledge violation.

Statement Regarding Students with Disabilities
Students with disabilities who need classroom accommodations, access to technology, or information about emergency building/campus evacuation processes should contact the Student Access Center and/or their instructor.  Services are available to students with a wide range of disabilities including, but not limited to, physical disabilities, medical conditions, learning disabilities, attention deficit disorder, depression, and anxiety.  If you are a student enrolled in campus/online courses through the Manhattan or Olathe campuses, contact the Student Access Center at, 785-532-6441; for Salina campus, contact the Academic and Career Advising Center at, 785-826-2649. Additional Information for Faculty: Faculty members who need assistance with accommodating a student with a documented disability should contact the access services office on the appropriate campus. Assistance may include administration of course exams with extended time and/or distraction reduced environment or providing an alternate format of text materials.

 Statement Defining Expectations for Classroom Conduct
All student activities in the University, including this course, are governed by the Student Judicial Conduct Code as outlined in the Student Governing Association By Laws, Article V, Section 3, number 2. Students who engage in behavior that disrupts the learning environment may be asked to leave the class.

Syllabus Disclaimer (please read)
Serious effort and consideration were used in formulating this syllabus.  While viewed as an educational contract between the instructor and student, unforeseen events may cause changes to the scheduling of assignments, quizzes, etc.  The instructor reserves the right to make any changes deemed necessary to best fulfill the course objectives.  Students registered for this course will be made aware of any changes in a timely fashion using reasonable means.

I like to look at grades based on a points system. The more effort you put forth, the more points you receive, and the better grade you earn. If you don’t want to do an assigned activity that is your choice, and you won’t receive points for the activity. I encourage you to keep track of your points throughout the semester so you can gage how many more points you need to earn the grade you desire.

 Grade Breakdown: Note that grades are based on POINTS not percentages.
A = 900-1000 points
B = 800-899 points
C = 700-799 points
D = 600-699 points
F = less than 600 points